I spent three years running growth for an early-stage company where I was, on any given week, the marketer, the salesperson, and the person answering support tickets at 11pm. I tried five different CRMs in that time. Every single one of them was built on the same wrong assumption: that I had a team.
I did not. And if you are reading this, there is a good chance you do not either.
This is...
Two years ago I nearly gave up on cold outreach entirely. Not because it does not work. It does. I gave up on it because of how much of my week it was quietly eating, and how little I had to show for it.
I want to walk through what changed, because the fix was not "try harder" or "write better subject lines." It was realizing I had the whole process backwards.
Where I Went Wrong
My...
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