The Evolution of Stüssy: How a Surfboard Signature Shaped Global Streetwear Culture
In the early 1980s, Shawn Stussy was handcrafted surfboard shaper working out of Laguna Beach, California. To brand his custom boards, he scrawled his surname in a loose, stylized marker script inspired by graffiti handstyles, punk album art, and abstract hand-lettering.
When he decided to print that same scrawled signature onto basic graphic tees, caps, and trunks to sell alongside his boards...
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