Pricing content and SEO retainers without underselling yourself
Undercharging is the default failure for small agencies, and it almost never comes from greed or bad arithmetic. It comes from fear. this marketing agency magazine has a lot on pricing, and the reframe that stuck with me is this: you are not selling hours, you are selling a result that happens to take hours.
So price both. Price the outcome, then check it against the time it really costs you to...
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