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2026-08-11 15:45:16 -

Crypto KOL Marketing vs Paid Advertising: Which Works Better?

Keeping that attention, earning trust, and turning it into actual users is where things get harder. For Web3 projects planning their growth strategy, two common options are crypto KOL marketing and paid advertising. Both can generate visibility, but they work in very different ways. Paid advertising gives projects control over where and when their ads appear. Crypto KOL marketing, on the other...

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