The Changing Economics of Hosting International Friendly Matches

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2026-08-29 09:27:23 -

An international friendly match may look simple from the outside. Two teams arrive, thousands of supporters fill a stadium, players get valuable minutes, and everyone goes home after 90 minutes. Behind that event, however, is a complicated financial calculation. For host cities, football associations, clubs, stadium operators, broadcasters, sponsors, hospitality businesses, and supporters, an...

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