Top Reasons Beauty Shoppers Are Changing to Essence Serum
Plenty of US shoppers who already own a full K-beauty shelf or a prestige serum lineup are now adding an essence serum to their routines. Japanese routines have relied on this step for decades. It answers three common complaints: heavy layers that never fully absorb, products that pill under makeup, and a routine that looks the same no matter what changes. Here are the reasons behind the trend,...
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