The Story Behind the Arcteryx Bird Logo
The little skeleton on a thousand jackets isn’t a generic bird. It’s a 150-million-year-old fossil.Here’s the short answer. The Arc’teryx logo shows the skeleton of Archaeopteryx, a transitional fossil between dinosaurs and birds, and the brand’s name is a shortened version of the same word. Founder Jeremy Guard picked it in 1991 to signal evolution in outdoor...
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