The Story Behind the Arcteryx Bird Logo
The little skeleton on a thousand jackets isn’t a generic bird. It’s a 150-million-year-old fossil.Here’s the short answer. The Arc’teryx logo shows the skeleton of Archaeopteryx, a transitional fossil between dinosaurs and birds, and the brand’s name is a shortened version of the same word. Founder Jeremy Guard picked it in 1991 to signal evolution in outdoor...
English
Arabic
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Italiano
Romaian
Portuguese (Brazil)
Greek