Honestly, it took us months of trial and error before we just gave up on finding a nursing bra that worked and decided to make one ourselves. Something that held up through long days, worked for both nursing and pumping, and didn't feel like wearing medical equipment. Our founder's a mother of three, so she'd already lived through every version of this frustration before the brand even existed.

No fancy business plan behind it really. Just being fed up with bras that stopped working after a few weeks.

Here's what a lot of first-time mums don't expect, how much a nursing bra actually has to handle. Cups or clips that open with one hand at 3am, fabric that survives wash after wash without going saggy, support that's still there months in, not just for the first few weeks.

Seven years later, we've got over 45,000 mums across Singapore who've stuck around, which honestly says more than we ever could in a product description. Thomson Medical and Mount Alvernia Hospital back us too, plus we've had coverage in CNA and The Straits Times along the way. That kind of thing doesn't happen off one decent bra, it builds up slowly, getting small details right again and again.

One thing people get wrong a lot, cheap bras feel okay at first. Then a month or two in, they stretch out, lose shape, stop giving any real support right when you actually need it. Buying a new one every few months isn't cheaper either, not once you actually total up what you've spent.

A bra like this should feel more like something you invest in, not just a quick fix. Fabric that doesn't dig into your skin after twelve straight hours matters. So does the actual craftsmanship, people who understand support properly, then real mums testing and pushing it further.

Still hunting for a nursing bra that actually fits and lasts? Might be worth checking out what we ended up building, honestly, most of it came from just trying to fix our own problem first.